Currently there are multiple tools that can help you " connect " with your target audience. But, there is one that has gained a lot of prominence in the last year, we refer to the Webinar. It consists of an online event, which under the figure of a workshop, seminar or course becomes a meeting or presentation that takes place in real time through the Internet ; Best of all, it connects people from all over the world! And it is precisely that the term webinar results from the combination between "web" and "seminar", which derives in an online seminar. It is considered an effective marketing tool , thanks to its ability to break physical barriers and immediate connection and interaction. Perfect for you, right? Let us executive email list remember that before the digital age, and even before the pandemic that put many commercial activities on hold and forced physical distancing, physical conferences, face-to-face seminars and trade shows were very common. But today, without a doubt, webinars are much cheaper and connect a large number of people nationally and internationally in the same event. webinar As part of a marketing strategy , it's on par with blog posts, infographics, or podcasts. Aims to attract, educate, or delight potential customers; that is to say, to conquer prospects and leads. The webinar , if you do it with the guidance and support of a good digital marketing agency , can become a content that causes greater engagement in the public; since your value proposition will be higher and more concise than other kinds of open access content. Reasons to create a Webinar for your company They are the right ones for any company to grow in the digital environment. As they allow you to share the screen, you will get a total and immediate interaction ; there, information is discussed, sent and received in real time. In line with the previous point, your users have the opportunity to intervene with questions in the chat, while you create virtual whiteboards to explain concepts.